Experience

It’s Been a Fun Journey

It’s Been a Fun Journey

I’ve worked with great companies and great people. I found my way into Digital Experience in a round about way but it’s been an incredibly fulfilling career path.

Expertise

User-Experience (UX) and Product Design

  • Setting and Driving Design Vision and Strategy

  • Translating UX into Business Value

  • Evangalizing UX

  • Mapping and Measuring UX Improvements

  • Aligning UX to Business Impacts

  • Creating a Shared UX culture

Digital Strategy

  • Go-to-Market Planning and Execution

  • Content Strategy and Architecture

  • Process Automation

  • Workflow Management

  • CRO (Conversion Rate Optimization

  • Global Site Architecture

  • Audience Profiling and Customer Profiles

Work Experience

Black Diamond Equipment ~ Athlete Marketing Manager

2006-2010

McCann Worldgroup ~ Experience Planner UX

2010-2013

American Express ~ Senior Manager UX

2013-2014

Franklincovey ~ Global Director of Digital

2014-2018

Mastercontrol ~ Senior Director of Digital

2018-2021

Voicesignals ~ CMO/VP of Product

2020-2022

Filevine ~ Senior Director Digital Experience / Brand

2022-2023